INDUSTRY NEWS & UPDATES
The Digital Evolution
Effective communication works differently today than it did 10 years ago. Communication has long been carried out offline and online.
With the onset of the Digital Evolution, there is a strong need for a multi-faceted communications approach. Today, no communication can do without the digital component.
A good story needs synchronized interaction with all target audiences. Utilizing a combination of communication assets is key to a successful programme. Those who solely rely on independent channels such as Facebook will have a hard time in the long term.
The targeted push of information in combination with the appropriate topic, content preparation and communication channels enables messages to be widely disseminated, heard and eventually accepted.
With digital evolution, industry challenges too have become multi-fold